Targeted social campaign design for a leading Australian Real Estate Agent comparison provider.
CLIENT: Open Agent
Expertise: Arts
AGENCY: Orange Line
ROLE: Designer
OVERVIEW
Open Agent needed a social campaign that helped them stand out from the crowd and highlight the genuine value of the unique tools they offer that were being used as lead magnets. The challenge was to quickly and clearly communicate the function and value of these tools and give them a sense of tangibility, which was achieved through a combination of bold graphic and image combinations that aimed to strike a balance between simplified functionality illustrations and conventional attention grabbing.
DOORSTEPS
The Open Agent family also included Doorsteps "Buy Now Sell Later" pre-approval platform which required social campaign design that simply and warmly communicated this concept along with value lead magnet campaigns that need a sense of tangibility.
