A set of posters designed to catch the eye, covering exterior shutters around the site for craft beer week. Inspired by classic Japanese & Swiss poster design with a retro palette and modern twist.
CLIENT: Malt Shovel Brewery
INDUSTRY: Beer
AGENCY: Freelance
ROLE: Designer
OVERVIEW
MSB were running 4 "taste and learn" brewery workshops during craft beer week, each focussing on a different aspect of brewing. The naming for the events came after some early design concepts, with 4 key (4 letter) brewing terms, representing different stages of the process, lending themselves to a bold typographic poster style. Abstract graphics serving as iconography for the particular stage of the brewing process became almost an extention of the typography. Mash, Boil, Chill, Brew.
The poster artwork and assets were also used across digital collateral for the campagin (landing page and socials)
