MA Communication Design
Project: If?An Environmental Awareness Campaign
An attempt to approach the promotion of environmental awareness from a different angle.
Aiming at generation Y, young, city based, students and proffesionals.
If? attempts to engage through an interesting aesthetic (alternative to that typical of environmental communications), and through the use of more abstract but intriguing visuals. The tone of the piece hopes to promote questioning and critical thinking, aiming to avoid preaching or patronising.
The campaign would be city based, and uses visuals across posters, adshels, bilboards, and a double page spread. The goal is to create a buzz and intrigue, and ultimately, a drive to web....
Aiming at generation Y, young, city based, students and proffesionals.
If? attempts to engage through an interesting aesthetic (alternative to that typical of environmental communications), and through the use of more abstract but intriguing visuals. The tone of the piece hopes to promote questioning and critical thinking, aiming to avoid preaching or patronising.
The campaign would be city based, and uses visuals across posters, adshels, bilboards, and a double page spread. The goal is to create a buzz and intrigue, and ultimately, a drive to web....
Fly Less
Ad shell using night/day technology, as used by Guiness... At night time, light in adshell comes on and activates light sensitive material, effectivley inverting image....
Drive Less
Re-use, Recycle
Bottled Water?
Plastic Bags?
Billboard
Website
(story board mock up)
(story board mock up)
