Espresso needed UX assistance to make a seamless product configuration experience, along with a user dashboard and campaign landing pages for their software product expansion.
CLIENT: Espresso
INDUSTRY: Electronics
AGENCY: Orange Line
ROLE: Design Lead
OVERVIEW
For specific product configuration requirements, there is no out of the box solution, so we needed to create a custom product configurator that was streamlined and made it easy for the user to add and upgrade their perfect package.
Espresso also wanted to push the branding and design to create a distinct look & feel for the software component of the product offering, that still clearly lives within the brand universe. This involved a bolder use of accent colours, along with more striking (high contrast) use of typography and layout. The UX also needed to seamlessly communicate and showcase the software features (which could be quite complex/in-depth) in a scannable, digestible way. Social and display assets initially formed part of the standard (non-software) campaign.
Campaign landing page
Product configurator stages
User Dashboard
