Elanco required a rotating integrated poster and social campaign to support and amplify individual aspects of the broader TVC and editorial campaign.
CLIENT: Elanco
INDUSTRY: Pharmaceutical
AGENCY: Orange Line
ROLE: Designer
OVERVIEW
We distilled the broader TVC and media campaign into smaller clear and digestible chunks with refined messaging and visuals appropriate to a more targeted audience and rolled this out into a series of posters, social assets and display ads ( for retargeting).