Bayer's Livestock Agronomy platform needed to a way communicate to farmers the range of unique valuable free services available in an understandable, approachable yet authoritative package.
CLIENT: Bayer Farm Animal Health
INDUSTRY: Pharmaceutical
AGENCY: Orange Line
ROLE: Design Lead
OVERVIEW
Bayer's livestock agronomy platform provides a range of free guidance and tools to help farms improve efficiency and animal welfare. Bayer needed a clear and cohesive digital presence to appeal to a traditional sceptical audience. The result needed to be jargon-fee and no-nonsense whilst striking the balance between approachability and authoritativeness.
