MA Communication Design
Project: Promotional print marketing for Fedrigoni Freelife paper range
Piece is small and tactile, and made from the relevant papers in the range. This encourages the user to engage with the main physical qualities of the paper.
When first opened, the passport has six information pages, explaining all the different papers in the range, and explaining the promotion, which is a 'passport' to high quality (yet environmentally friendly) papers.
The piece can then be unfolded, revealing a promotional poster and six typographical illustrations reminding why we choose paper.
